Articles & Blog | David Fenlon

Articles and blog

Insights and Observations published in the market
Brands need a different approach when advertising to esports fans - Blog - David Fenlon Ltd

Aug 19, 2020

Brands need a different approach when advertising to esports fans

In my guest piece for ESI I outline that leading with a product placement partnership is likely to resonate far more with esports audiences than a heavy advertising approach

read more
There are hidden gems around the fringes of esports for investors - Blog - David Fenlon Ltd

Jun 04, 2020

There are hidden gems around the fringes of esports for investors

The emerging tech and support businesses in the esports industry will be snapped up by savvy investors in the next 12–18 months discussed in an article in the Esports Insider

read more
The window of opportunity is closing on esports for mega-growth - Blog - David Fenlon Ltd

May 16, 2020

The window of opportunity is closing on esports for mega-growth

The esports industry needs to grab and secure its share of advertisers’ budgets before the next recession kicks in, writes David Fenlon in this guest piece.

read more
Comparing and contrasting esports to other industries - Blog - David Fenlon Ltd

May 16, 2020

Comparing and contrasting esports to other industries

In this presentation we explore the commercial opportunities in the grassroots of esports, and how to harness this community, by comparing esports to other entertainment industries.

read more
High value products will drive self-sustaining growth in the esports industry - Blog - David Fenlon Ltd

May 16, 2020

High value products will drive self-sustaining growth in the esports industry

The growing esports audiences have a significant amount of disposable income which the industry has barely tapped into due to a lack of upmarket products, writes David Fenlon in this guest piece.

read more